The Rabbit Hole

Welcome to the Rabbit Hole—a curated collection of the ideas, frameworks, and thinkers that have shaped Modern Fire Media’s unique approach. Here, you can explore the influences behind The Storyteller’s Triad and dive deeper into the world of storytelling and communication.

Joseph Campbell’s Hero’s Journey

Discover the narrative structure that has inspired storytellers for generations. The Hero’s Journey is a universal framework that guides characters through a path of transformation—a journey that mirrors our approach to personal and professional growth.

Explore the Joseph Campbell’s monomyth

Jordan Peterson’s Self-Authoring

Explore how the process of self-authorship can help you take control of your narrative. Peterson’s work in self-authoring aligns with our Mind Mapping process, where self-awareness and reflection lay the foundation for authentic storytelling.

Explore Self-Authoring

Pixar’s Storytelling Techniques

Uncover the storytelling secrets behind some of the most beloved films in history. Pixar’s approach to crafting narratives with emotional depth and universal appeal informs our Narrative Crafting process.

Dive into Pixar’s Magic

Brené Brown’s Work on Vulnerability:

How embracing vulnerability can make your story more powerful.

Seth Godin’s Marketing Insights:

The importance of storytelling in creating a brand that resonates.

Marshall McLuhan’s Media Theories: Understanding the medium as part of the message.

Marshall McLuhan’s Media Theories

Understanding the medium as part of the message.