Methodology & Frameworks

The Storytelling Triangle

Aligns the three core coordinates of every public moment:

• You: Identity, values, lived experience, and non-negotiables.
• Them: Audience mapping (what they know, feel, want, and fear; immediate vs. fragmented consumers).
• Now: Forum format, emotional temperature, and immediate stakes.

The Media Performance Matrix

A synthesis of the Johari Window and Rumsfeld Matrix:

• Known Knowns (Open Field): Speak directly and concisely without fluff.
• Unknown Knowns (Blind Spots): Auditing what opponents see that you overlook.
• Known Unknowns (Hidden): Establishing firm boundaries on sensitive/private matters.
• Unknown Unknowns (Surprises): Maintaining composure and mastering the Pause & Pivot.

The Three Zones of Sharing

• Safe to Share: Authentic values, personal growth, philosophy, public record facts.
• Proceed with Caution: Industry commentary, anonymized anecdotes, cultural shifts.
• Never Share: Active legal issues, material nonpublic information, confidential third-party information, security details.